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Breakfast Food · Breads & Spreads

Breads & Spreads.

Good bread and what goes on it is at least half a breakfast on any given morning. These are the ingredients we rely on — flours that behave, jams that taste like fruit, butters that actually taste like butter.

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Breads & Spreads.
Our pick
Flour

King Arthur Organic All-Purpose Flour

Higher protein content than most all-purpose flours (11.7%), which means better structure in breads and pancakes. Our standard flour for everything — soda bread, crêpes, potato farls. Consistently good.

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Jam

Bonne Maman Strawberry Preserves

The best widely available jam. Made in France, fruit-forward, not overly sweet. The one we use on crumpets, toast, ricotta, and msemen. The gingham lid is not an affectation — the quality is genuinely consistent.

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Tahini

Soom Premium Tahini

Single-origin Ethiopian sesame, extraordinary smooth. The tahini used in labneh bowls, as a drizzle over yogurt, and stirred into warm porridge with honey. No comparison to supermarket tahini.

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Nut Butter

Justin's Classic Almond Butter

Clean ingredient list (almonds, palm oil, sea salt), smooth texture, not cloyingly sweet. Good on toast, oatmeal, and smoothies. The nut butter we reach for most often for everyday breakfast use.

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Semolina

Bob's Red Mill Fine Semolina

Stone-ground durum semolina for baghrir (thousand-hole pancakes), fresh pasta, and porridge. The only semolina we use for our Moroccan pancake recipe. Consistent grind, good flavour.

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The quality of butter varies enormously. If you have never used cultured European-style butter (84%+ fat) on good toast, it is a worthwhile experiment. The difference is not subtle.

Frequently asked questions

What flour should I start with for home baking?
King Arthur All-Purpose is the one we default to. The higher protein content (11.7%) gives breads and pancakes better structure than most store brands, without requiring you to seek out bread flour.
Is there a real difference between Bonne Maman and cheaper jams?
Yes. Most budget jams are mostly sugar with fruit flavouring. Bonne Maman tastes like the actual fruit. It costs a bit more but you use less of it because it's genuinely satisfying on toast.
Can I use tahini the same way I'd use nut butter at breakfast?
Absolutely. Soom tahini works well drizzled over yogurt or porridge with honey, stirred into oatmeal, or spread on toast. It's less sweet than almond butter, which makes it easy to pair with fruit.
What's semolina for at breakfast?
Primarily for baghrir (Moroccan thousand-hole pancakes) and porridge. Bob's Red Mill Fine Semolina gives baghrir its characteristic texture. It's also good as a porridge base, cooked like polenta with butter and honey.
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